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Classic Album Review
Notorious B.I.G.

Life After Death

 

By Michael Hayes

Minister of Culture

 

Just think about it. You remember the cover art right?
 

B.I.G. posted up against a hearse. A picture worth a few million words.
 

Not only a visual embodiment of Life After Death, this embattled king standing outside of a hearse freshly dipped out Alfred Hitchcock style.
 

It’s almost like Life After Death, but also kinda like cheating death.

As in “haaa haa, thought you’d get me but still I rise.”

Okay, now think about how you felt when you got that joint home. The play button has probably never felt so much pressure. This was it. This was going to create or destroy a legacy in one fell swoop. “Damn, why did he have to die?”

“Damn, why did he have to release a double album??”

“Nobody ever has a consistently hot, meaningful double album. Nobody.”

While I have you thinking back to 1997, really put yourself in the midst of what was happening in our beloved hip-hop universe at the time.

Double albums were flying out of record companies left and right, but they didn’t seem so much like a means of an artist continuing to get his point across…just seemed like a way to get $25 instead of $12 or so.

If you think back to this time period, you’ve also got to think back to the East Coast vs. West Coast…situation. – why call it a war?

Situation is much more honorable. Right?

Think back to junior high and high school when our young minds were growing more and more exposed with every block we strolled, and also with every CD we bought and listened to rappers tell us of the blocks they strolled. When B.I.G.’s first CD came out, I was in such a pivotal place. Fresh out of Old West End, at Scott High School … in the middle of gang culture which I embraced to a certain extent.

And then my mentality shifted with every Nas, Wu Tang, Tribe Called Quest song I listened to and connected with.

Then came B.I.G. and the cycle was complete.

Fans of East Coast hip-hop who were older than us rejoiced at the coming of a new era in our music, and those of us still squeaking our way out of puberty were met with new sounds and new ideas we took with us into manhood.

I can’t tell you how many business meetings I’ve prepared for while reciting the verses to Mobb Deep “Shook Ones pt.2.”

That’s my coming of age right there.

So there we are, at the mid point of the 1990s.

And we’ve been walking around with our heads held high for the past few years because our music was better than it’s ever been, and the debate over our music was more heated than it’s ever been and certainly the talent was among the best that would ever be.

Life After Death marked a milestone in Hip Hop Music and Music in general for numerous reasons.

“Could an East Coast Artist deliver a top notch double album while Tupac has turned the world against us?”

“Is it possible for a double platinum rap superstar to carry a theme from his debut to his sophomore release? And if so, is the whole death theme too dark?”

“Do people really understand the deeper context of being Ready To Die on your first album then calling your second album Life After Death?

 

And then for those of us who produce, we were literally holding our breath to wait and see what would this thing even sound like.

Bad Boy had become famous for what some referred to as “watered-down samples” but anyone who paid any attention would see 70 percent of the music coming out of Daddy’s House was original, raw and sometimes completely anti-glamorous sounds. The RZA and Dr. Dre were defining two extremes of what rap music should sound like.

The Midwest and the South was just beginning to explode while the East Coast sound clearly dominated the landscape.

I mean come on, maaan, groups like Capone N Norega were snatching down gold and platinum plaques at the time.

Can you even remember how that felt?

Sure, Puffy had proven that Bad Boy could be the best of both worlds by going platinum with hardcore N.Y. hip-hop as well as slick sounding R&B, but that was project by project… could he blend Bad Boy’s entire philosophy into one album?

And for me, that was much of the weight of the situation right there.

Anyone who knows me can tell you, I was a Bad Boy fanatic.

Just as much as I was Nas, Jay and Tribe..but I had to speak up for Bad Boy all the time because everyone hated them.

But this company changed the way the world viewed urban music, marketing and media. Not Rocafella, not Cash Money, not Ruff Ryders. None of them can say they sold as many records, had as many hit singles and set as many trends as Bad Boy (well, the Roc did set an awful lot of trends tho…close, but still).

B.I.G. was Puff’s first signed artist, but Craig Mack was the first release and when his debut single went platinum. (I mean really, who was having platinum singles back then on some hip-hop ish? Really?)

Bad Boy Entertainment was so successful that every platinum project that came out of there after B.I.G.’s first release only mounted the pressure for what he could possibly do next.

So, think back to them days in the mid-late 90s.

When you still bought CD’s and cherished them.

When your primary way of hearing the newest hip-hop wasn’t the internet or the night club, it was cable TV and FM radio.

Think back to when the game had a king, and you pressed play to hear the proclamation from on high.

Life After Death “previously on Ready To Die” … the intro to disc one was pure genius and unmistakably haunting. The pianos, the strings, the triangle, the shaker … those being the only music you hear. That was Bad Boy from a production standpoint. Puffy bedside talking to his fallen comrade.

Then the flat line hits you, wow.

First time I ever heard rain play all the way through a track,

“Somebody’s Gotta Die” is amazing in its production but, even more, it’s B.I.G.’s opening shot… a glimpse into his unmatched story telling ability.

Damn, do y’all remember when The Source magazine still mattered and they instructed MC’s …look, if you wanna be among the game’s best then you need to up ya weight in flow, metaphor, storytelling etc. etc.

Who remembers that? Where my real head’s at, maaan?

Anyway. This opening joint is exactly what Puff orchestrated and B.I.G. was born to do, create audio drama so real you can see this song playing out in your head every time you hear it. So what if it’s eleven years old.

Speaking of being 11 years old, they still play “Hypnotize” on the radio to this day! And not just around Biggie holidays.

“Ya crew run run run, ya crew run run” – come on, maaan!!

And then, the first milestone is created… The Mad Rapper Skit!

This my fourth album…my fourth album, yo … I ain’t made a dime yet!..”  “Mr. Rapper, this is a family oriented show…”

O.M.G., maan, that is still hilarious. But laugh now, cry later, because once “Kick In The Door” comes on it’s obvious some stuff is not a game on this album. “Ya reign on the top was short like leprechauns”… B.I.G. sets on it all lyrical challengers real and perceived.

Now, this is where the album only slightly missed a beat in my opinion because it’s obvious B.I.G. and Puff would want to include the man behind “Unbelievable” from Ready To Die on the sophomore release but… “Kick In The Door.” as ill as it is, it doesn’t quite measure up to “Unbelievable.” But you can’t make a classic joint every collab so, hey. “F&$%n You Tonite” – R. Kelly had B.I.G. on one of his joints, B.I.G. let Kellz (before he was Kellz) on the nastiest of his.

Naw, I take that back…this is the nastiest song only on Disc 1.

Darron Jones from 112 produced one of the hottest smooth hip-hop/R&B joints of that year while B.I.G. tells the ladies that all that fancy stuff is GONE!

I remember all the older dudes I knew around the way at that point were swearing by this song. So far, the album is four songs deep and they are all bangers. But what’s even more amazing is they all have a different sound.

So then the thought creeps in “Have they really attempted the unthinkable ... are they really trying to make a double album you can play end to end?”.

Before you can even take all of that in, how rough is it that Puff managed to get every single active act on his roster represented on this project in some way? (Pam from Total on “Hypnotize” and Faith singing with B.I.G. on the album’s final song if you ain’t know)

“Last Day” – so crazy because Bad Boy considered Styles the star of the Lox so he gets to rhyme closest to B.I.G. but of course Sheek still the first out the box. Havoc’s production was at that point defining Mobb Deep’s murda muzik sound so this was a way to reach into that part of NYC that would probably try to front on B.I.G. and Bad Boy.

The rhymes on this song don’t really get interesting until B.I.G. comes on, and even though the song is not on par with the other material on this release, you’ve got to admit it’s slick hearing the Black Frank White spit lines like “…analyzing my size and your size and, realizing… a fist fight would be asinine … you just pop wine, I must pop 9’s.”

Come on, who do you know would flip words like “asinine” in a battle rap?

That’s some “Biggie, Jay Z and Nas” stuff right there.

At this point on the album, Biggie’s verbal mastery is still intact.

Still the king of the game, but things need to get more fun.

There has been a lot of tension on the album, which was great on Ready To Die, but a whole double album won’t carry that.

Then the Jay Z collab shifts the entire feel and mood within a few seconds of “I Love The Dough” (also, what rapper you know has Angela Winbush on the album?).

Shaun Carter and Christopher Wallace on the same song, I mean those studio sessions should’ve been recorded and played like historical footage. I remember reading Easy Mo Bee interview saying producing it was just part of the joy but his real treat was watching two of rap’s most brilliant minds pace back and forth in the studio, no pen, no paper as they criss-crossed walking paths coming up with their verses.

As an album, things have improved immensely by this point.

B.I.G.’s rhymes are everything you expect … intelligent, nasty, hilarious, uncanny, and undeniably the stuff of kings.

O.M.G. – when “What’s Beef” comes on, it’s a wrap.

This is a classic. This song and the album so far, long as they don’t mess it up.

Imagine the weight of hip-hop’s most embattled superstar, on urban music’s most debated record label, produced by urban music’s most polarizing figure….amidst all the beef they endured, and they make a song to set you completely clear on what exactly beef is!

 Music is amazing, rhymes are amazing…but to keep the album from being too dark right up next is the outstanding “Mo Money, Mo Problems.” And I won’t get deep into that joint, but it’s painfully obvious to you at this point that these cats have made a serious attempt at creating the most cohesive double rap album to date.

The disc closes with two more musical dramas that unfold so sweet, so vivid it’s like B.I.G. is pure narrator… like it’s not even his album.

As if it’s some theatrical CD set to timeless music. And I do mean timeless. Put on “Niggaz Bleed.” If ya head don’t start bobbing then ya neck must be broken.

“I Got A Story To Tell,” finds B.I.G. telling the most hilarious of all his stories about sleeping with a girl whose dating NY Knicks player who comes home right after their episode and the only way he can not get caught cheating with dudes girl is to yoke her up and pretend he’s in the house robbing her instead of just getting done getting down with her.

Disc One concludes and you feel happy to see B.I.G., Puff and his Hit Men and Co. have delivered what you can certify is one outstanding half of a double album.

How many trends were set just in these first 12 joints alone?

The funny skit, the storytelling, the commercial sample right next to the hardcore joint …the R&B star collab –

You may not know it, but all the hip-hop you’ve heard in the last 11 years has been directly influenced by Life After Death.

Disc Two, next review.

 

glasscitytruth@yahoo.com

 

 

 

 


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