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The Truth Examines Despicable Lending Practices- Part 2 – The Scourge of Payday Lenders

By Megan Davis

The Truth Reporter                    

 

Every morning on the car ride to work, the Rickey Smiley show plays an ad for Wefixmoney.com, a loan service that can “deposit up to $1,000 into your checking account”, “as soon as tomorrow”, “with just a few short steps.”

 

Upon arriving at work and checking emails, a message comes in from Zippy Loan saying that you can apply for a loan up to $15,000 in less than five minutes. Later, home after work, you open a letter in the mail with what looks like a check. The check says “Pay $500 to the order of ‘insert name here.’” Congratulations! “You are pre-qualified for a personal loan up to $1000.” The letter is from Springleaf Finance Corporation.

 

All of these things happen when you have just paid your last payment to a “buy-here, pay-here” auto dealer, and now the car you purchased is in need of a new transmission. That’s a $900 job, in many cases. What are you going to do? Trying to live on a budget does not always leave a cushion for incidentals. Your only means of transportation is down and you need to get to work, which makes the answer to the question above:  DO WHAT NEEDS TO BE DONE!

 

You have been repeatedly hearing and seeing the advertisements offering you a quick way to get the money you need deposited directly in your bank account. They are just the solution for you. After all, the only requirements to obtain funds are a checking account and a source of income. You have a decision to make.

 

Getting an advertisement through email almost always seems sketchy and, if you are like most people, you do not like to deal with any financial transactions online. Perhaps the advertisement heard on the radio is trustworthy because a celebrity is backing it. All you have to do is make a call to the 800 number and give them your information to see if you are approved. No harm there.

 

Then there is the direct mailer, which seems to be more personal since it has your name on it. This offer from Springleaf presents options: go online to apply, call a toll free number to apply or make an appointment in Toledo/Holland to meet with a loan officer.

 

Being careful, you decide to go with the direct mail offer from Springleaf. Performing a search online for more information, you type in springleaf.com and are surprised when you see OneMain pop up. The site informs you immediately, that Springleaf is now OneMain. It further states that under this new name, the staff remains the same and that current customers can still access their accounts and pay back loans with no problem.

 

However, there is a problem. Often companies can be acquired by another company to convert equity into cash, to aid an aging owner in preserving his business or to avoid regulatory penalties from state and local entities.

 

Today, payday lending businesses in Ohio are expanding to a great degree by placing their businesses near minority and low-income neighborhoods. One in 10 adults, in Ohio, has taken out a payday loan. There are more than 836 payday loan stores in Ohio counties compared to approximately 800 McDonald’s locations. Ninety percent of those store fronts are owned by companies that do business in other states.

 

“I knew all 600 customers by name, “ says Marie (not her real name), a former employee of a  payday lending company, National Cash Advance, which later acquired Advance America. “The people borrowed every pay day. I would personally tell people who seemed concerned about not being able to stop, that they should try reducing the amount.” she adds.

 

Loan payments were due every pay day but many customers could not meet their obligation and were summoned to small claims court. Since the company Marie worked for was national, there was little local training. It also seemed that the out-of-state owners were not in the least concerned with the plight in which many of its customers found themselves, says Marie.

They would market themselves to gain more customers, offering little to no recourse for its struggling patrons. With payday loans, a person can take out multiple loans at different locations.

 

There are ways that companies like this can keep track of how many payday loans a client has at the same time and from which locations. Knowing that a customer is borrowing from multiple locations would raise a red flag with a reputable financial institution. However there are no rules that say it’s illegal to do such multiple borrowing. The problem with this system is that it enables people to dig themselves gaping holes that are hard to climb out of.

 

 “I always thought they were legal loan sharks,” says Marie of her former employers. “Now they use an outside lender at National Cash Advance, NCP. Back when I worked there it was strictly cash advance. Now they do title loans, and longer term loans. Also taxes. The reason I quit working there was for personal moral reasons. I didn't like the trap it put people in.” she adds.

 

The City of Toledo knows this all too well and is now moving to pass zoning restrictions on short-term lending. This is all a municipality has the authority to do since it cannot, by state law, regulate how the lenders actually operate.

 

In 2008, Ohio’s legislature attempted to regulate the damage caused by payday lenders under House Bill 545. Within the year, lenders fought to partially overturn or limit the bill’s impact on their industry. The legislation supposedly capped annual interest rates at 28 percent lowering the 2008 average payday lending rate of 391 percent.

 

With House Bill 545 in effect, payday lenders felt little pressure, certainly not enough to end their predatory practices. To avoid the mandate Ohio had to cap high interest rates, these businesses found loopholes to continue charging triple-digit interest rates. These loopholes are, in part, the Ohio Second Mortgage Act and the Credit Services Organization (CSO) Act which allow payday lenders to re-register their businesses, often changing their names. They can register as credit service organizations which are not subject to fee limits. Currently, eight years after the passage of H.B. 545, Ohio has the highest average payday lending interest rates in the nation, according to a 2014 report from The Pew Charitable Trust – an interest rate of 591 percent.

 

In 2014, the Ohio Supreme Court reversed a Ninth District Court of Appeals decision that Ohio Neighborhood Finance, which runs Cashland stores, illegally used a mortgage lending license to get around state law cracking down on the lenders.

 

Writing for the unanimous court, Justice Judith L. French determined that the Short-Term Loan Act (STLA) does not prohibit lenders registered under the separate Mortgage Loan Act (MLA) from making interest-bearing, payday-style loans. Also, under the MLA, a registered lender is permitted to require that an interest-bearing loan be repaid in a single installment, Justice French wrote.

 

 According to French, "It is not the role of the courts to establish legislative policy or to second-guess policy choices the General Assembly makes. If the General Assembly intended to preclude payday-style lending of any type except according to the requirements of the Short Term Loan Act (STLA), our determination that the legislation enacted in 2008 did not accomplish that intent will permit the General Assembly to make necessary amendments to accomplish that goal now."

 

Much to the chagrin of some lawmakers, Justice Paul E. Pfeifer made a similar statement in concurring with Justice French. Acknowledging that payday lending practices are unconscionable, Pfeifer commented that “It was as if the STLA did not exist. Not a single lender in Ohio is subject to the law.” The legislation, wrote Pfeifer, is “smoke and mirrors,” accomplishing “nothing.”

 

Such companies are also not bound by the requirements of the Truth in Lending Act which protects people against inaccurate and unfair credit billing and credit card practices. There are no cards involved and payday lenders have the unique privilege of deducting money directly from a customer’s bank account. Credit card companies also allow their customers to make payments on principal balances.

 

Anthony Curtis, a U.S. Army Officer and former Toledo resident, said of some of his friends that “soldiers got tangled in that web and found themselves in serious, serious financial despair.” He referred the soldiers to a financial reconciliation program, but he said that the missing piece was education. “They just didn’t understand the slippery slope they were getting onto,” Curtis said.

 

That statement is true in the case of Officer Curtis’ experience with his fellow soldiers and it is true among many Toledo residents who believe their only option to overcome financial woes is by getting short term loans that do not affect their credit score. The fact is, a person cannot know if she is qualified for a loan from a creditable financial institution if she does not ask.

 

Toothless regulations make it difficult for people such as Jayla (not her real name), who says, “I started with one, then had to get a second one to pay off the first. That cycle continued until I had five payday loans out at once. I paid off four of them and let one go to collections.”

 

While the STLA needs to be reconstructed, it will take time to do it right even if legislators in Ohio have the heart and stomach for it. These predators, which have been in this community for several years, are inflicting more harm than bringing help to their customers. Likewise, they are of no benefit to the city of Toledo as a whole.

 

These types of businesses do not promote economic growth within the community. Monies generated are not circulated throughout the area. In fact, most of the profits, approximately half a billion dollars in loan fees, depart the city for other locations which makes the lending companies the only winners in the equation.

 

In a major effort toward changing the devastating impact these companies have on the Toledo community local organizations, including the Toledo Local Initiatives Support Coalition (LISC), United Way of Greater Toledo, City of Toledo staff, and City Councilwoman Cecelia Adams, PhD., have worked closely with Advocates for Basic Legal Equality (ABLE) in drafting an ordinance that would provide reasonable zoning restrictions on payday and other short-term loan lenders.

 

In Toledo the legislation will prohibit a payday lending businesses from opening within 2,000 feet of an existing one and will only allow one such business for every 30,000 residents, according to Adams. This ordinance will not close existing businesses, but will prevent new short-term lenders from clustering in the city of Toledo.

 

“[The legislation] is designed to place reasonable restrictions on these businesses,” says Adams.

 

Similar to ordinances passed in other Ohio cities, this ordinance also will not affect normal financial service providers such as credit unions and standard banks.

 

“No more predatory lending” they shouted as cars drove by the 1600 block of Sylvania Ave.  They are the Sylvania Avenue Neighbors (SAN) a resident-led volunteer organization, who, on Saturday, February 18, 2017 gathered in front of Ohio Auto Loan for a press conference and protest in support of the proposed ordinance.

 

Greg Lyons, president of the SAN said that he would like to see more businesses in and around the Five Points area that promote economic growth. Payday lenders don’t represent that type of business. “You gotta beat back the debt trap! You gotta beat, beat back the debt trap!” the protesters chanted.

 

Among those present for the protest were various neighbors, an occasional elected official such as Councilwoman Adams and staff from Financial Opportunity Center (the LISC and United Way initiative) holding signs offering free financial coaching by calling 211.

 

On March 9, 2017 at 2:00 p.m., the Toledo Plan Commission will meet at One Government Center to discuss the zoning legislation offered to cope with the current economic drain the city is experiencing due to the large number of short -term loan businesses – 43 within the city limits according to Adams. Other Ohio cities have already implemented zoning ordinances including Cleveland, Xenia, Parma and Cuyahoga Falls. These cities have received positive feedback regarding their successful experiences. 

 

The importance of an ordinance like this guards the community against infiltration by “poverty pimps” as one sign called them during the protest.

 

Adams expresses similar sentiments about the impact of payday lenders on the areas they serve. “This is a carbuncle on the behind of our community,” she says of such predators.

 

 

Predatory Lenders: The Truth Examines Despicable Lending Practices – Part 1
   
   


Copyright © 2017 by [The Sojourner's Truth]. All rights reserved.
Revised: 08/16/18 14:12:37 -0700.


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