It can be
safely argued that a childís relationship to their father or
a father figure Ė both good and bad Ė largely determines how
they will feel about themselves in their adult years.
of Fathersí Day, I have spent the month of June 2018
exploring how the lives of local men have been shaped or
impacted by the relationship with their fathers.
week I had the privilege of speaking with Will Lucas, a
38-year old father, husband and owner of CREADIO, a
full-service marketing agency.
comes to mind when you think of your dad from your
He was the hardest-working person I knew. Not only was he
working full-time at General Motorsí Hydra-Matic, but also
he was very ambitious in the way that he always had
something else going on as well to provide for his family.
So whether it was fixing peopleís computers on the side, or
a separate business in his spare time, he was always trying
to make something else work besides just sticking to the
main job that he had to support the family.
What would you say that you learned most from your father?
For me, his highest quality, in my mind, is his integrity.
The thing that Iíve valued most is how he has always
performed whatever he was doing with integrity.
Right. And so when you speak of integrity, what do you mean?
To me, the word connotes ethical principles, a missing
component of much leadership that we see today. However, for
others, the word integrity might suggest something more
nuanced. Can you elaborate what you mean by integrity when
used in the context of your father?
Absolutely. I mean not only in the way that he did what he
said he was gonna do, but also that the same person who he
portrayed to be outside of the home, he was the same person
inside the home. So he was never just two different people,
creating a show for anybody. He also was just who he was
and he is who he is.
What a tremendous benefit to a child growing up with that
kind of person as a role model. Are there any memories of
special occasions when you might have done things together?
I remember going to New York with him. This had to be the
late 90s or early 2000s, the only road trip we had taken
together. So, we were going back and forth to different
recording studios and I remember getting to Puff Daddyís in
New York. He had songs on the radio at the time. But my dad
-- he had a way with words -- people would let us in that
normally, they probably wouldnít let people in to. Puff
Daddy wasnít there. But his engineer was there. So I do have
a picture of me inside with Leo where a lot of those records
that Puff Daddy had produced were made. And it was only
because my dad was able to hustle us in for a tour.
He talked his way in, unannounced, to getting a tour of
Diddyís (Sean Combs) studio?
Yeah, yeah. And this is New York, so you canít get anywhere
on the street without previously arranging something. He
found a way. Just walking in from off the street.
So what are some of the lessons that your father taught you,
that you still carry with you?
So hereís one particularly that Iíll never forget. I had to
be in my early teens. He told me, ĎSon, everybody pays in
life. Some people pay now, some people pay later, but
everybody pays. You donít get anything without paying.í
What has been the impact of that sagacious advice on you
In whatever levels of success that Iíve achieved, thereís a
lot of hard work that goes into getting it. To the outside,
it may look like itís been easy and that its been fast, but
people donít see necessarily the work that you put in to
achieve anything that you obtain. So I work really hard
outside of what everybody sees publicly to make things
happen. And so I donít expect anything to come easily. Once
in a while, they do come easily, but to get anything
meaningful and valuable, thereís a lot of work that goes
What other lessons have you learned from your father?
I got my entrepreneurial spirit from him. Weíd always have a
bunch of computer equipment just lying around in the
basement. My room was also in the basement. And his office
was next to my room. So there were always computer parts,
like motherboards, main processors, or screens and monitors,
father would work on computers that belonged to people from
church. And, you know, my desire for technology came from
listening to him over the phone. This is before the days of
being able to share your screen. So people from the church,
would call and say I got the following, XYZ. He could talk
them through, over the phone, telling them what to do and
what was going to happen next. Without seeing their screen,
he could say up in the left-hand corner this will happen,
and when this happens, this will come up and you should do
this, XYZ. I was always amazed at how he could do that not
seeing the screen.
gave me my initial appetite for technology and just the
spirit with which he always had in doing something outside
of his day job that gave me the entrepreneurial spirit to
build something of my own.
Talk about Will Lucas as a father, yourself, from your
perspective as a young man. Describe the joys and
I think for me, probably the biggest challenge, being an
entrepreneur, is thinking past my world and developing a
level of patience that I didnít have previous to not having
kids. Iím learning to be a better teacher. Itís, I think,
developing that patience. And showing how things are done
and being able to explain things about the world to a person
who has experienced very little of it, and at the same time
trying to protect them from some of those things. That has
been something thatís been important. So today, I have three
little ones that even when the house is loud and theyíre
going crazy and all kinds of things like that, its about
trying to remember that they wonít always be that small and
to appreciate the time we have right now.
Finally, what advice about fatherhood do you have for
younger or new fathers?
Probably the best advice I could give to a father is, I
think, the presence of being there. Having resources to
provide for them is important but all the time they donít
even know what they have and what they donít have. But
being there, I think, is the most important thing. And not
just there physically but there, engaged in what theyíve
(children) got going on. So it matters when you play with
your son. Or it matters when youíre talking to your
daughter about dolls or it matters if youíre helping your
kids accomplish those things that matter to them.
also, for as long as you have him, not only should you
appreciate your own father but also to make sure that he
knows that you appreciate the work that heís put in.
Sometimes kids never fully understand all that it takes to
provide for them and help shape their lives.
Contact Rev. Donald Perryman, D.Min, at